Retail veteran named president of Hallmark

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Retail veteran named president of Hallmark

By Gina Acosta - 11/06/2018
Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. 

Steve Farley has been named president of Hallmark's retail business and will be responsible for leading its network of nearly 2,000 Hallmark Gold Crown stores as well as its ornament and gift businesses.

"I'm excited about Steve and the important capabilities he will bring to our team," said Don Hall, CEO, Hallmark Cards, Inc. "His breadth and depth of retail experience in a wide range of retail and business environments; along with his brand affinity and consumer orientation will serve us well. Steve's record and reputation of building strong, collaborative teams and cultures will be an asset to our retail business."

Farley brings more than 30 years of retail industry experience in both specialty branded and big box environments. He was most recently CEO-North America of Regus Corp. Prior assignments included serving as president of Yankee Candle, executive vice president of marketing and merchandising at Bombay Company, and senior vice president of marketing at Payless ShoeSource.

"I am thrilled to be a part of such a wonderful company known for bringing people together," said Farley. "Hallmark's retail business is the 'front lines' of the company, representing the brand to our valued customers. I look forward to making that experience even more magical and memorable."

Farley earned his bachelor's and master's degrees from Rutgers University in New Brunswick, New Jersey.

Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. 

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