Retailers borrow discounting moves from digital peers to boost sales and customer experience
What’s the point: Consumers aren’t willing to sacrifice what brings them joy, and that includes what’s in their grocery cart. Consumers may look to make tradeoffs on certain items where brand or category loyalty is low, but as evidenced in the premium sector, they will go out of their way to buy things that make their lives better. Retailers and brands must pay attention to this duality of consumer behavior and optimize assortments, specialty products and food functionality at the high end while strategically pricing and promoting products on the low end.
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