Retailers saw apparel sales fall off a cliff in 2020, pushing the industry to the brink. But the COVID-19 pandemic wasn’t the only challenge retailers faced, and one children’s apparel brand has somehow managed to emerge after going through a bankruptcy in 2019 and two sales in 2020.
From adding plexiglass shields to decreasing hours and reducing staffing, the COVID-19 pandemic majorly changed how stores face consumers. And retailers also quickly changed how they operate behind the scenes to meet rapidly-changing shopper demands.
The COVID-19 pandemic forced retailers to survive amid a wave of challenges, including losing their physical footprints for an extended period. And that meant companies either innovated and pivoted or faced even bigger troubles.