As retail continues to dig itself out of the hole of 2020, when the COVID-19 pandemic decimated foot traffic and sales for many categories, pop-up shops are continuing to gain momentum.
The retail industry was completely shaken up by the COVID-19 pandemic, with many physical stores temporarily shutting down as brands shifted to e-commerce.
The retail media sector continues to heat up with new consolidation after Publicis Groupe announced it was acquiring retail media technology company CitrusAd.
After launching a new strategy just a month before the COVID-19 pandemic upended the retail industry, department store retailer Macy’s is still on track to stabilize and recover in 2021.
From adding plexiglass shields to decreasing hours and reducing staffing, the COVID-19 pandemic majorly changed how stores face consumers. And retailers also quickly changed how they operate behind the scenes to meet rapidly-changing shopper demands.
The COVID-19 pandemic forced retailers to survive amid a wave of challenges, including losing their physical footprints for an extended period. And that meant companies either innovated and pivoted or faced even bigger troubles.
Stepping into a Kroger, shoppers might not realize the music and advertisements coming over the loudspeaker are specifically engineered to make them feel energized, happy, upbeat.
Original reporting from the Editor of Retail Leader.