Revealed: The Impact of Changing Shopper Expectations and Implications for Food Retail
IDC Retail Insights exclusive research of 200 food retailers and 3000 shoppers, commissioned by Precima, reveal that food retailers need to continue to evolve practices in assortment. Shoppers’ preferences will shrink the role of stores as points of purchase and fulfillment but demand that stores focus more on specific categories and deliver a better overall experience. Assortment and space strategies must reflect how shoppers value their time and options, which categories will shift to ecommerce first and fastest, and where meal kits will need to be added to the mix to complement prepared foods.
In this webinar, find out the effect of differences across generational and household shopping behaviors on comp store sales growth. Learn from industry experts the value of using advanced analytics to navigate the challenges of these shifts and enable retailers to capitalize on the opportunities.