RL Pro Exclusive Q&A: Behind the Scenes with Real Essentials’ CEO Isaac Wolfe

RL PRO BIG PICTURE TAKEAWAYS: Growing as a fast-fashion apparel line includes ensuring everyone can access innovative designs through inclusive sizing. Famous versatile brand ambassadors help DTC brands reach more consumers on various social media platforms. Real Essentials was founded in 2017 with the mission to have something for everyone with inclusive sizing and a variety of styles and silhouettes. Retail Leader Pro talked with Real Essentials’ CEO Isaac Wolfe about wanting to create basics that are easy to wear all year round. Retail Leader Pro (RL Pro): How does Real Essentials market its brand and products? Isaac Wolfe: Real Essentials markets its brands and products through various social platforms, along with seeding out samples to top-tier editors and influencers to showcase innovative, comfortable designs. RL Pro: How did Real Essentials’ partnership with your brand ambassador Mario Lopez come about? Wolfe: Mario Lopez is a multi-talented performer, and the Daytime Emmy winner is the host of both “Access Hollywood” and “Access Daily.” He is a dedicated family man and lives a very active and healthy lifestyle with his wife Courtney and three children, making the partnership with Real Essentials a true family affair. Real Essentials is one of Mario’s favorite clothing brands because of its versatile wardrobe choices to suit his and his family’s needs. RL Pro: As a seller on Amazon, what trends are you currently seeing gain momentum in basic apparel? Wolfe: Affordability and easy access Basics for layering and mismatching The quality and desire of a capsule wardrobe RL Pro: Real Essentials’ apparel is available in a wide range of sizes. Why is it important for you as a retailer to be inclusive in sizing? Wolfe: Real Essentials values the idea that our clothing is for everyone regardless of age, gender, size, etc. Being a fast-fashion apparel line, we want to ensure everyone can access our innovative designs, which goes for inclusive sizing across the board. RL Pro: Where are Real Essentials’ product lines currently retailed? What plans do you have for expansion in 2023? Beyond? Wolfe: Real Essentials is currently available on Amazon.com. In 2023, we plan to continue expanding our current assortment in men, ladies and kids across all categories, and expand into new categories as well. We will continue with our value and bundling mentality as we grow. We want to become a household name, a reliable clothing resource and a one-stop shop for families of any type. We also plan to expand globally — we are already in Canada, Mexico and the U.K. RL Pro Rapid Round: For this last segment, we asked Wolfe to fill in the blank for these rapid-fire questions below… The future of apparel is: digital. The best career advice you ever received: Never give up. Piece of media (podcast, book, movie, etc.) that’s inspired you recently: “Kane & Abel.”