RL PRO BIG PICTURE TAKEAWAYS:
- Optimizing the individual, in-store journey — along with introducing new store formats, including pop-up shops — remains important for retailers to engage consumers to come to the physical store.
- Every retailer needs a specific customer-facing digital tool that will create more customer value or enrich the shopping experience.
Late in 2022, Nina Mimica was appointed chief innovation officer at Studenac, joining the management board of the Croatian grocer (the largest retailer in the country by number of stores) to oversee projects, including the Studenac Digital Center of Excellence. Retail Leader Pro talks with Mimica about the latest digital tech and staying close to consumers even through expansion.
Retail Leader Pro (RL Pro): As Croatia’s largest retailer by store count, how are the trends you face similar to U.S. trends?
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