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11/29/2022
RL Pro Exclusive

RL Pro Exclusive Q&A: High-Ticket DTC Brand Dives into Physical Retail

Elizabeth Christenson
Editor, Retail Leader Pro
Elizabeth Christenson profile picture

RL PRO BIG PICTURE TAKEAWAYS:

  • DTC brands moving into physical retail tap into e-commerce purchase demographics to inform location decisions.
  • Brick-and-mortar retail continues to reign supreme in product categories where consumers prefer to touch and see items firsthand prior to purchase.

During the past few months, digitally native brand Frances Valentine  has been busy opening two physical locations with four more planned in 2023. Founded in 2016 by co-founders (and best friends) Elyce Arons and designer Kate Spade, Frances Valentine launched following their successful foray into fashion. Retail Leader Pro talked with Frances Valentine’s Co-founder and CEO Elyce Arons about merchandising high-end, inclusive women’s fashion with a personal stylist’s touch. 

Retail Leader Pro (RL Pro): With expanding your brick-and-mortar locations this year in Atlanta and Birmingham, Alabama, how does Frances Valentine view the role of the physical store? Why is now a good time for your brand to roll out additional physical locations and how do you choose where to open them?

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