This summer, plant-based product retailer PlantX Life Inc. opened what it says is the biggest vegan grocery store in the world — XMarket Uptown in Chicago. As its second U.S. location and sixth store globally, XMarket aims to grow a plant-based community by making the vegan lifestyle more accessible and inviting with a highly curated selection of the top vegan products. Retail Leader Pro chatted with PlantX Life Founder Sean Dollinger about how its brick-and-mortar experience plays into introducing consumers to a new food experience.
Retail Leader Pro (RL Pro): PlantX Life, as a brand, is a one-stop shop for plant-based products. How did you use your digital platform to build a community of like-minded consumers while educating them as well?