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01/25/2023
RL Pro Exclusive

RL Pro Exclusive Q&A: T&T Supermarket Employs Creative to Mainstream Asian Food Culture

Elizabeth Christenson
Editor, Retail Leader Pro
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RL PRO BIG PICTURE TAKEAWAYS:

  • Engaging consumers both online and in person  with fresh programming that makes the customer experience memorable, pleasurable and fun will drive trial in grocery.
  • Retailers who are positioned as product ambassadors educate consumers and make products more accessible.  

Late in 2022, Toronto-based TV director and photographer Justin Wu was appointed creativedirector at T&T Supermarket, the largest Asian supermarket chain in Canada. Wu is charged with channeling his artistic expertise to introduce the T&T experience and Asian food culture to the mainstream by developing entertaining content across multiple media channels. Retail Leader Pro talks with Wu about the latest in creative and reaching more consumers through media. 

Retail Leader Pro (RL Pro): As Canada’s largest Asian supermarket chain, how has your shopper’s behavior evolved? 

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