Roundy's thinks beyond groceries

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Roundy's thinks beyond groceries

By Gina Acosta - 11/03/2017

Roundy's Supermarkets is giving shoppers another reason to visit its stores by offering savings on fuel.

The company is teaming up with BP to launch a points-based customer loyalty fuel rewards program.

Pick 'n Save and Metro Market customers will be eligible to save up to $1 per gallon of fuel for every 1,000 points redeemed at participating BP stations. For every $100 customers spend using their Fresh Perks card, they can save 10 cents per gallon on fuel.

  • Pick 'n Save shoppers can earn Fuel Points (one point per every dollar spent) by purchasing items using their Fresh Perks card.
  • Once a shopper spends $100 on groceries, they will earn ten cents off per gallon of fuel at participating BP stations.
  • Each time a shopper spends an additional $100 on groceries using their Fresh Perks card, they will earn 10 cents more off per gallon. If a shopper spends $200, they will earn 20 cents off per gallon. Spend $400? Earn 40 cents off per gallon, etc.
  • Fuel Point savings can be redeemed by swiping a Fresh Perks card or using a phone number associated with the card at participating BP stations.

"We are always looking for new and innovative ways to save our customers money and help them find value," said Jim Hyland, Roundy's VP of Communications and Public Affairs. "Teaming up with BP allows us to provide even more savings and rewards so our customers can focus on what matters most this holiday season and beyond."

To participate in the fuel rewards program, customers will need to use their Fresh Perks card with every purchase. Double fuel points will be rewarded for gift card purchases in-store. In addition, 50 points will be added at the pharmacy on qualified prescriptions.

Pick 'n Save is the largest of four grocery banners of Roundy's Supermarkets, Inc., a wholly-owned subsidiary of Kroger Co., with close to 100 locations in Wisconsin.

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