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12/30/2021

Saatva Opens Up Shop in D.C.

Luxury sleep brand Saatva has opened up a new retail location in Washington, D.C., as the company’s second-ever viewing room.
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Saatva mattress

The 5,8000-square-foot, two-story store, situated in the Logan Circle neighborhood, aims to be more than just a mattress store with a viewing room that allows for an integrated mattress exploration, education and modern retail technology experience. It was conceptualized by interior designer Vicente Wolf.

Saatva touts itself as the largest online retailer of luxury mattresses and bedding in the U.S. The company has nine mattress styles, manufactured through its 19 factories and distributed through its 150 delivery partners nationwide.

Executive Summary

Saatva is not the only online retailer branching out and expanding its physical retail presence. Maternity apparel brand A Pea in the Pod, primarily an online retailer since it shuttered stores in 2019, recently opened concept stores in New York and Chicago to become an omnichannel retailer again. The move toward physical stores comes as shoppers are returning to stores and retailers are stepping up the in-store experience.

 "An extension of our online presence, it's another way to experience our commitment to delivering white-glove customer service and high-quality, premium products that don't come in a box,” Saatva CEO Ron Rudzin said in a statement.

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Executive summary

Saatva’s D.C. store includes information kiosks at each bed display, where customers can interact with the collection. Sleep guides are also on hand to assist and answer questions. The viewing room will also feature Saatva’s new product, the Modern Foam mattress, in addition to its innerspring, memory foam, latex, hybrid, adjustable air, youth and crib options.

Saatva partnered with Samsung on the displays and state-of-the-art behavior sensing technology to help customers discover, personalize and build their ideal sleep experience. An LED display embedded in the accessories wall changes to display pertinent product information. While in the children's bedding area, kids can interact with the Flip, a 55-inch whiteboard with a touchscreen for drawing.