Saks intros curated online shop, new influencer and podcast strategy
- Saks introduced a new way to shop on Saks.com called Curated Shops to coincide with the debut of its fall campaign.
- The luxury online retailer also is partnering with Christina ‘Tinx’ Najjar to create custom content showing what a day in the life of a content creator looks like at New York Fashion Week.
- Additionally, Saks is expanding its podcast advertising strategy and adopting a new format for digital audio advertisements.
In conjunction with the launch of Saks fall campaign, the luxury online retailer introduced a new way to shop on Saks.com called Curated Shops. Curated Shops will rotate on an ongoing basis on both the women’s and men’s homepages, allowing Saks to merchandise what’s trending and provide hyper-specific product recommendations for customers.
Saks aims to provide shoppers with inspiration to express their identities with personality-focused Curated Shops such as “Shop by Sign” and “Revenge Dressing.” Trend-focused Curated Shops such as “Understated Luxury” and “Fall Wardrobe Refresh” allow customers to access what’s trending. Additionally, the website will include occasion-based Curated Shops such as “Back to School” and “It’s a Date.”
Additionally, this month Saks will partner with Christina ‘Tinx’ Najjar to create custom content showing what a day in the life of a content creator looks like at New York Fashion Week with Saks. Saks followers will get a behind-the-scenes look at Tinx getting ready for and attending the week’s top fashion shows in looks from Saks.com.
This fall, Saks also is expanding its podcast advertising strategy and adopting a new format for digital audio advertisements to connect with listeners. Saks will expand its presence on podcasts within the pop culture genre, including Spotify's Anything Goes with Emma Chamberlain and Alex Cooper's Call Her Daddy. In addition, Saks will partner with Dear Media's The Toast by Jackie and Claudia Oshry, and Scheananigans with Scheana Shay, among others. Saks will work with these new podcast partners to create personalized ads in each host’s unique voice to reveal how they discover luxury at Saks.
Saks fall collection includes an assortment of fashion and accessories from both iconic brands and emerging designers in unique content on Saks.com and beyond, including an editorial feature on The Edit, the Saks online editorial hub for fashion news and style inspiration, on Saks’ social media channels, and in Saks’ Fall 2023 Fashion Book. Top trends included in Saks’ Fall 2023 campaign include: tailor-made, return of the skirt, absolute red, metallic shine, leather ensembles, the top coat, the elongated bag, the pump, high-shaft boots and the bold necklace.