The Aspen VIP Weekend
With a focus on luxury and adventure, the VIP weekend will feature interactive experiences including private shopping appointments at the Saks Aspen pop-up, horseback riding, yoga, spa treatments, special gifting moments and other activities for its VIP guests.
Saks kicks off the weekend with a welcome party at Casa Tua Aspen, co-hosted by Saks CEO Marc Metrick and actress Zoey Deutch. Throughout the weekend, Saks will host additional events including a mountaintop picnic and an intimate dinner with jewelry designer Anita Ko.
Additionally, influencer and co-founder of Summer Fridays Marianna Hewitt will host a virtual event on Saks Live on Friday, July 22 at 11 a.m. EST to give viewers a behind-the-scenes look at the new pop-up and her top travel picks from the merchandise assortment.
"The Saks Aspen pop-up serves as a physical representation of our industry-leading digital platform, combining an expertly curated assortment of luxury fashion and the highly personalized customer service for which we are known," said Marc Metrick, CEO of Saks, in a news release. "At Saks, we believe it is crucial to continue connecting with our customers through unique and intimate experiences that bridge the gap between our digital and physical offerings. We are committed to showing the full potential of Saks' redefined luxury shopping ecosystem as we continue to evolve our business model for the future."