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07/20/2022

Saks Opens First Pop-Up in Aspen

Saks kicks off a VIP weekend with influencers and top clients to celebrate the opening of its new pop-up in Colorado, offering luxury fashion and personal styling services.
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a living room filled with furniture and a large window

Luxury retailer Saks has unveiled its first immersive pop-up shopping experience in Aspen, Colorado. The store, open through July 29, offers an assortment of luxury fashion, including women's and men's ready-to-wear, swimwear, accessories and jewelry, in addition to on-demand personal styling and shopping services from on-premise Saks Stylists.

To hype up the opening of the pop-up, Saks kicked off a "VIP weekend" in Aspen with influencers, tastemakers and top clients from July 21-24.

The Pop-Up Experience
The 2,000-square-foot pop-up features an "eclectic mix" of high-end fashion from brands including Alexander McQueen, Balmain, Bottega Veneta, Chloe, Celine, Farm Rio, Isaia, Johanna Ortiz, Khaite, Kiton, Loewe, Missoni, Staud, Versace and Zimmermann.

The pop-up features a modern design with a colorful and inviting shopping experience. In addition to on-demand personal styling and fashion advice from Saks Stylists, digital touchpoints, including a large digital touchscreen, within the store enables shoppers to seamlessly browse and shop a wider selection via Saks.com.

The destination also includes Instagrammable moments, an ice cream cart from local purveyors and complimentary Saks-branded dog treats.

The Saks Aspen pop-up is located at 516 East Hyman Avenue and is open daily. Customers can also shop the merchandise from the pop-up online at saks.com/aspen.

The Aspen VIP Weekend
With a focus on luxury and adventure, the VIP weekend will feature interactive experiences including private shopping appointments at the Saks Aspen pop-up, horseback riding, yoga, spa treatments, special gifting moments and other activities for its VIP guests.

Saks kicks off the weekend with a welcome party at Casa Tua Aspen, co-hosted by Saks CEO Marc Metrick and actress Zoey Deutch. Throughout the weekend, Saks will host additional events including a mountaintop picnic and an intimate dinner with jewelry designer Anita Ko.

Additionally, influencer and co-founder of Summer Fridays Marianna Hewitt will host a virtual event on Saks Live on Friday, July 22 at 11 a.m. EST to give viewers a behind-the-scenes look at the new pop-up and her top travel picks from the merchandise assortment.

"The Saks Aspen pop-up serves as a physical representation of our industry-leading digital platform, combining an expertly curated assortment of luxury fashion and the highly personalized customer service for which we are known," said Marc Metrick, CEO of Saks, in a news release. "At Saks, we believe it is crucial to continue connecting with our customers through unique and intimate experiences that bridge the gap between our digital and physical offerings. We are committed to showing the full potential of Saks' redefined luxury shopping ecosystem as we continue to evolve our business model for the future."