Save the Season: Exclusive Forrester Research Shows How

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Save the Season: Exclusive Forrester Research Shows How

By Mike Troy - 12/01/2017

There’s still time! If your holiday season isn’t living up to expectations it’s not too late to put shoppers insights into action from a landmark research project that blows the lid off of conventional wisdom about pricing and promotional effectiveness.

Join Retail Leader, Forrester Vice President and Principal Analyst George Lawrie and Revionics Chief Marketing and Strategy Officer Cheryl Sullivan for a webinar that could help determine whether your company meets or exceeds planned results.

Revionics commissioned Forrester to conduct a massive, two part shopper study. The first wave of the research exploring pricing attitudes and tolerances was conducted in March. That research was followed-up in September with a deeper dive regarding customers’ preferences around the topics of fair pricing and online and in store pricing differentials, an area of keen interest this holiday season as leading retailers look to drive store traffic.

Insights from the research, many of which are actionable in the weeks leading up to Christmas and during the post holiday gift card redemption surge will be shared by Lawrie and Sullivan.

Be sure to register now for the live event on Tuesday, Dec. 5 at 11 a.m., but even if you can’t catch the event live be sure to register for the replay and to receive the final research.