Sears gets even cozier with Amazon
Sears is looking to boost store traffic by allowing its auto centers to install car tires purchased on Amazon.
Sears says it will install any brand tires sold on Amazon at its stores. The deal also includes Sears selling its DieHard range of tires on the online retailer's website.
The service will be rolling out to customers across the U.S. over the coming weeks.
With this collaboration, Sears Auto will become the first nationwide auto service center to offer Amazon.com customers the convenient Ship-to-Store tire solution integrated into the Amazon.com checkout process, which is easy and convenient. Amazon customers simply select their tires, the Sears Auto location and their preferred date and time for the tire installation. Sears Auto Centers then contacts them to confirm their appointment.
In addition, this is the first time that DieHard all-season passenger tires will be sold on Amazon.com. But no matter what brand of tire is purchased on Amazon.com, Sears Auto Center's 2,100 technicians will provide installation and conduct a free multi-point Performance Snapshot on the vehicle to ensure 100% customer satisfaction.
The new Ship-to-Store capability is initially available at 47 Sears Auto Centers in eight metropolitan areas: Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco and Washington, D.C.Following the initial launch, Sears Auto Centers will quickly expand this service to Amazon.com customers through our 400 plus Sears Auto Centers nationwide.
The collaboration stems from a growing relationship between Sears and Amazon.com, when Sears began selling Kenmore appliances on Amazon.com in July 2017. "Kenmore is now distributed nationally on Amazon with over 250 products and we are exceeding customer service level expectations," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings.
And in December, DieHard products such as jump starters and battery chargers were added to Amazon.com. DieHard Advanced Gold AGM automotive batteries were added in February 2018 and now DieHard all-season passenger tires can be purchased on Amazon.com.
"Amazon.com customers can expect terrific performance and reliability from DieHard tires and professional installation from Sears Auto Centers," Park added. "We're thrilled to expand our assortment of this iconic brand to include passenger tires on Amazon.com."