Sears looks to boost its e-comm offering
Sears is taking a page from the Amazon playbook by bolstering its online assortment with more third-party sellers.
The company announced that it is adding to its website floor care brands Hoover, Dirt Devil and Oreck from TTI Floor Care, a floor care business; men's and women's national shoe brands Dockers, G.H. Bass & Co. and Lucky Brand, from Nashville Shoe Warehouse, an online retailer of national shoe brands; and APMEX metals including gold, silver, platinum and palladium bullion bars, rounds and coins, as well as premium bullion products.
Sears adding brands to its website comes as the company has been closing stores while it struggles to adapt to shifting consumer shopping patterns and burgeoning competition from online retailers.
Since 2017, Sears has been selling off real estate and brands, obtaining loans and teaming up with Amazon to market Sears' Kenmore appliances.
In March, the Chief Executive Officer of Sears, Eddie Lampert, claimed that the company was fighting to survive. In June, Sears was granted an extension to repay money borrowed from lenders. According to the Chicago Tribune, Sears Holdings Corp. extended the maturity of two loans totaling about $320 million, originally due next month, to July 2020, spokesman Chris Brathwaite told the newspaper in an email.