Sears strikes another deal with Amazon

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Sears strikes another deal with Amazon

By Gina Acosta - 12/15/2017

Sears Holdings is looking to jump-start sales by selling DieHard-branded products on Amazon.com.

It marks the company's latest partnership with the online leader as it aims to reverse a longstanding sales slump.

"DieHard is America's most trusted and preferred automotive battery brand and the collaboration with Amazon makes it easier for millions to shop the brand," said Tom Park, President of Kenmore, Craftsman and DieHard brands at Sears Holdings. "As we have previously stated, we want to diversify the revenue streams of our iconic brands and launching on Amazon.com will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on Amazon.com."

Sears already sells major Kenmore appliances through Amazon in select cities. Expansion to the rest of the country is reportedly in the works.

Sears Holdings reported a Q3 loss of $550 million along with a same-store-sales drop of 17% at Sears and 13% at Kmart. The chain also saw revenue fall from $5 billion in Q3 last year to $3.7 billion in the third quarter this year.

 

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