Sears zeroes in on sports fans

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Sears zeroes in on sports fans

By Gina Acosta - 02/12/2018
A new partnership with FuboTV will allow Shop Your Way members to access the video service, which includes more than 65 channels of live sports, entertainment and news content.

Sears is looking to draw in more shoppers by going the way of Amazon and launching live streaming video services.

Shop Your Way, a business unit of Sears Holdings (which operates Sears and Kmart), has  announced a strategic partnership with sports-first live streaming TV provider fuboTV. The partnership will enable Shop Your Way members to access the video service, which includes more than 65 channels of live sports, entertainment and news content.

FuboTV joins Shop Your Way's ever-expanding ecosystem of partners and services designed to drives traffic and sales to Sears stores. Members who subscribe to the Fubo Premier package will receive CASHBACK in Shop Your Way Points totaling the first month of paid subscription fees, plus additional CASHBACK in points every month during the first year of paid service. The points can be used on millions of items from Shop Your Way partners such as Sears, Kmart, Lands' End and at ShopYourWay.com.

"Cutting the cord on traditional TV has never been easier or more rewarding than with this Shop Your Way partnership," said Robert Naedele, Chief Commercial Officer, Shop Your Way. "Our newest partner fuboTV offers the channels our members love, plus movies and incredible sports content – we're giving members 100 percent of their first month of paid service CASHBACK in Shop Your Way points after they sign up. This partnership offers members new flexibility and personalization to their entertainment options with the everyday value they've come to expect from Shop Your Way."

FuboTV joins partners such as Uber and Meredith Corp. (the former Time Inc./Synapse) on the Shop Your Way platform.

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