See what you missed at the Path to Purchase Summit
Retail Leader was in Chicago this Spring for the Path to Purchase Institute’s annual thought leadership conference, which has become known simply as “Summit,” by the 600 senior retail, brand, agency and solution provider executives who attend. The content-rich event featured six keynote speakers and more than 30 breakout sessions in which presenters shared fresh insights on shopper behavior, new competitive dynamics and emerging methods of engagement along the rapidly evolving path to purchase.
Retail Leader Editor-in-Chief and Brand Director Mike Troy spoke with more than a dozen of the presenters, keynote speakers and Shopper Marketing Hall of Fame inductees. Check out what they had to say below.
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Art Sebastian serves as Vice President of Digital Shopping and E-Commerce at Meijer and foresees rapid adoption of voice shopping.
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.
Walmart Vice President of Marketing and Customer Experience Jamie Sohosky was among the inductees into the Shopper Marketing Hall of Fame. Following a gala event at Summit she spoke with Retail Leader.
The new battleground for growth is shifting to voice assistants, according to Google’s Head of Retail Ted Souder. In his closing keynote as Summit, the Chicago-based exec talked about the digital transition, how to fail and what a guy from Google asks Google.
Albertson’s Vice President of Digital Partnerships and Shopper Marketing Karen Sales was among the 2018 inductees into the Shopper Marketing Hall of Fame. The industry veteran built a shopper marketing team at Albertsons’ following the merger with Safeway and now her sites are trained on new growth opportunities.
Sam Gagliardi, IRI’s Senior Vice President of e-commerce, doesn’t pull punches when talking about e-commerce and the Amazon challenge. He explains why the formidable company’s first-mover advantage and unique operating model can’t be replicated, but the mindset that led to its leadership position can.
For brands to grow they must understand their core values, take a stand and become a force for good, according to Path to Purchase Summit keynote speaker Jamie Kieffer, Managing Director of Client Strategy with Edelman.
With artificial intelligence making more decisions on behalf of shoppers and new concerns about personal data, landmark research from Integer Group reveals the impact on the shopper journey. Craig Elston, Integer’s Executive Vice President of Insight and Strategy probes the issue and tells where to obtain the research.
A little more than a month into his role as CEO of EnsembleIQ, David Shanker details his vision for how the business intelligence provider will serve readers, clients and members.
Kenneth Cassar, Principal Analyst with Slice Intelligence has a unique perspective on shoppers thanks to the firm’s 5.5 million member panel. He shared his view on voice commerce and two predictions for 2018.
Nicky Jackson, Founder and CEO of the RangeMe product discovery platform acquired last year by ECRM, discusses the platform’s expansion into new verticals, a growing ecosystem of 100,000 suppliers and why face-to-face meetings remain essential.
Ethan Goodman spends a lot of time thinking about the future in his role as Senior Vice President of Innovation with The Mars Agency. Check out his perspective on where voice shopping is headed, the future of search and how brands need to position themselves today.
“Crushing it with Amazon,” was the title of Clavis Insight Chief Marketing Officer Danny Silverman’s presentation at Summit. Check out his views on how companies can grow with Amazon and also avoid being “CRAPed” by the company.
As an innovator in the field of personalization, Catalina has been helping brands and retailers target shoppers for more than two decades. Hear Catalina Chief Marketing Officer Marta Cyhan’s views on what’s changed and achieving equilibrium between shoppers’ increased personalization expectations and resurgent privacy concerns.
The artful application of “nudging,” long used in physical retail, is the key to unlock digital growth as well, according to Scott Young, Global CEO of the shopper marketing and insights firm PRS IN VIVO. Young knows what makes shoppers tick and why we’re irrational beings.
