See what you missed at the Path to Purchase Summit

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See what you missed at the Path to Purchase Summit

By Mike Troy - 04/04/2018

Retail Leader was in Chicago this Spring for the Path to Purchase Institute’s annual thought leadership conference, which has become known simply as “Summit,” by the 600 senior retail, brand, agency and solution provider executives who attend. The content-rich event featured six keynote speakers and more than 30 breakout sessions in which presenters shared fresh insights on shopper behavior, new competitive dynamics and emerging methods of engagement along the rapidly evolving path to purchase.

Retail Leader Editor-in-Chief and Brand Director Mike Troy spoke with more than a dozen of the presenters, keynote speakers and Shopper Marketing Hall of Fame inductees. Check out what they had to say below.

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