See Whole Foods’ NextGen Store Launch

Whole Foods has launched a hyper-local store concept in Tampa, Florida.

The grocer, which is owned by Amazon, features local items in its 48,000-square-foot store. However, the store is lacking some of the latest innovations from Amazon that other new Whole Foods have featured, including Amazon Dash Carts or Just Walk Out cashierless technology, according to Progressive Grocer, which published exclusive photos of the new location.

Whole foods tampa

Executive Summary

The store concept comes as more retailers are tailoring store designs with more personalization, leaning on the locality to specialize spaces. The Tampa store’s debut also comes as Amazon is expanding its grocery reach through its Amazon Fresh brand.

The Tampa store appears to focus on Whole Foods’ culture and mission, with its core values marketed on signs throughout the space. For example, above the cheese case reads, “"Our core values are: We sell the highest quality natural and organic food. We satisfy and delight our customers. We care about our communities and the environment. We promote team member growth and happiness. We practice win-win supplier partnerships. We create profits and prosperity,” PG reported. 

Locally sourced items are also called out throughout store categories, from fresh seafood to nuts to cookies in the bakery.

exec summary

Check out the photo gallery below to view the new store format. See the full story at Progressive Grocer.