The process is designed to be simple for the user, allowing the associates to select Tap to Pay on iPhone. The customer taps their contactless card or mobile device into the employee’s iPhone, completing the payment.
"Sephora operates with a customer-first mindset, and our goal is to provide an elevated shopping experience in all of the ways that our beauty community chooses to shop with us,” said Stefan Jensen, vice president, treasurer with Sephora. “Tap to Pay on iPhone allows our Beauty Advisors to complete contactless transactions easily with only an iPhone—anywhere in the store. It’s a win-win: our customers get a transparent and secure transaction without waiting in a long queue, and our Beauty Advisors have more freedom to build meaningful connections with our shoppers.”
J.P. Morgan Payments aims to expand the service to more U.S. merchants, including small to medium-sized businesses, over the next year.
This article originally appeared in Retail Leader's sister publication RIS News.