Shell ‘gases up’ new loyalty program

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Shell ‘gases up’ new loyalty program

By Louisa Hallett - 09/06/2018
Shell is poised to increase customer traffic with the launch of a new loyalty program.

Shell is poised to increase customer traffic with the launch of a new loyalty program.

Shell, along with Citi Retail Services and Excentus, has launched a new Shell | Fuel Rewards Mastercard and the private label Shell | Fuel Rewards Card. In an industry-first move, these cards will combine fuel and non-fuel savings opportunities through the Fuel Rewards program, simplifying the customer experience into a single product.

“Shell and Citi Retail Services have a long-term relationship and we are excited to introduce these industry-first product offerings to Shell customers,” said Doug Krapcho, Head of Partnership Management of Citi Retail Services.

According to the companies, both of the new Shell | Fuel Rewards Credit Cards will offer:

  • 10¢/gallon rollback at participating Shell-branded retail stations, up to 20 gallons per purchase

  • 10 percent Shell rebates on the first $1,200 non-fuel purchases at participating Shell-branded retail stations, per year

  • Automatic enrollment in the Fuel Rewards program to earn additional savings

Additionally, for a limited time, new cardholders can save 30¢/gallon, up to 20 gallons, on the first 5 Shell fuel purchases made by June 30 at participating Shell-branded retail stations. Customers must apply by Feb. 28 to qualify for this offer.

The Shell | Fuel Rewards Mastercard additionally will offer:

  • 2 percent Shell rebates on the first $10,000 dining and groceries purchases, per year

  • 1 percent Shell rebates on other qualifying purchases

“Providing new and innovative offerings for our customers is important to Shell,” said Chris Suess, General Manager Payments North America at Shell Oil Products US. “Working with Citi Retail Services and Excentus, these new payment options will deliver a differentiated and simplified experience for our customers, making it easier for them to pay and save at participating Shell-branded retail stations.”