Shipt ‘Targets’ the Northeast

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Shipt ‘Targets’ the Northeast

By Louisa Hallett - 09/26/2018
Shipt is accelerating its efforts to compete with other grocery delivery companies by teaming up with Weis Market and Target to bring same-day delivery to four east coast states, as well as the nation’s capital.

Shipt is accelerating its efforts to compete with other grocery delivery companies by teaming up with Weis Markets and Target to bring same-day delivery to four east coast states, as well as the nation’s capital.

The company announced announced that it will begin same-day delivery of an assortment of groceries and household essentials with Weis Markets across four states and Washington D.C. Beginning Oct. 11, delivery of products will be available in the following metros:

  • Maryland: Chambersburg, Frederick, Hagerstown and St. Mary’s Peninsula

  • New Jersey: East Brunswick, Hackettstown, Mercer County and Morristown

  • New York: Binghamton

  • Pennsylvania: Reading, State College, Stroudsburg, Sunbury, Williamsport and York

  • Washington D.C.

Shipt originally launched in Ogden, Provo and Salt Lake City, Utah, in May 2018, and now this upcoming launch gives nearly 2 million households across these four states and Washington D.C. access to products delivered by Shipt from Weis Markets in as soon as one hour.

“Shipt connects families to their favorite retailers and offers them time back in their busy schedules. Now, more East Coast families than ever can take advantage of personalized delivery of their favorite Weis products,” said Bill Smith, founder and chief executive officer, Shipt. “Through our app, our members have access to everything they need, when they need it, right at their fingertips.”

Shipt lays on the competition partnering with other digital providers rather than provide the end-to-end solution itself. To take on the likes of Amazon and Walmart, companies are turning to creative partnerships and acquisitions to offer the strongest grocery delivery and pickup solutions they can. Target did this when it acquired Shipt for $550 million, and now e-commerce providers are following suit.