Shopify Introduces Online Store 2.0 with More Customization

Shopify, a popular e-commerce platform for online stores and retail point-of-sale systems, has debuted a new Online Store 2.0 that enables merchants to make a number of customizations and updates to their stores.
Online Store 2.0

Shopify is used by a number of big-name brands, including companies that have recently added merchandise. For example, Netflix recently launched its shop, Netflix.Shop, with merchandise exclusive to some of its owned series and characters as part of its retail media strategy. 

“Shopify already powers commerce on the internet; in 2020, more than 450 million people checked out on Shopify, and we processed nearly $120 billion in Gross Merchandise Volume (GMV),” the company said in its announcement. “As the world's commerce platform, we keep innovating to give entrepreneurs endless possibilities to creatively present their brands and grow their businesses.”

The new features include the Online Store 2.0 with custom storefronts and other content updates--new checkout capabilities, including the ability to add third-party payment systems--and 0% revenue share for developer-entrepreneurs who build for the Shopify App Store. 

Netflix was given early access to the Online Store 2.0 for its first-ever ecommerce store. 

According to Shopify, the changes create increased creative flexibility for businesses that use its platform. Online Store 2.0 represents Shopify’s biggest upgrade ever, the company stated. Shopify also lowered the revenue sharing to $0 for the first $1 million for app developers within its new Theme Store, which becomes available July 15. As part of the Theme Store, Shopify introduced Dawn, its first open source theme with built-in powerful Online Store 2.0 features. It’s also 35% faster than the most popular Shopify theme

"The internet is the world's largest city, and Shopify is building its commerce infrastructure," Tobi Lütke, CEO of Shopify, said in a statement "Especially over the past year, we saw independent businesses succeed by showing up creatively and uniquely in this city. The future of commerce on the internet relies on creative expression at every touchpoint. Together with developers, we are building the infrastructure to make this possible."