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07/18/2017

The shoppable Amazon social network is here

Gina Acosta
Executive Editor
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Amazon has launched Spark, a shoppable feed of stories and photos aimed at Prime members -- for now. 

Spark is a Pinterest-like service that lets users upload images of themselves using products, or just products. Other users can then view those images and follow links to purchase the displayed items through Amazon.

When a shopper joins Spark – it’s available through the “Programs & Features” menu option in the app’s navigation – he or she is asked to select at least five interests to follow. Using this information, Amazon Spark will create a customized feed of products, imagery and ideas that will relate to the interests.

The social network seems to offer a more seamless shopping experience than other apps such as Pinterest or Instagram. Spark also lays the groundwork for a social network that lives right on Amazon and allows users to become influencers.

Read more about Spark by clicking here.