Shoppable recipe platform expands to more stores

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Shoppable recipe platform expands to more stores

By Gina Acosta - 03/09/2018
Myxx says it continue expanding functionality across the remaining Kroger family of retailers in 2018.

The country’s fastest-growing company providing digital shoppable recipes, Myxx, has added 443 more Kroger-owned locations to its footprint.

Myxxrecipes.com is a free website, with real-time information on store sales and location of in-store products. 

With more than 50,000 shoppable recipes connected to retailers, a user can select recipes and add items to their shopping list with just a click. The smart shopping list can be used in store with an aisle-by-aisle guided list, or sent directly to the selected retailer’s online cart for curbside pickup or delivery options. Shoppers can also search for recipes specific to their dietary requirements.

“Myxx’s popularity and user demand is being heard around the country by retailers, and showcases the need for every grocer to offer personalized meal solutions. The size and scope of this personalization is not achievable through current boxed solutions.” said Myxx CEO Monica Wood. “Our technology incorporates everything a busy shopper is looking for -- delicious and healthy recipes, price comparison, and even location of goods, in-store as well as one-click connection to e-commerce”

Myxx says it continue expanding functionality across the remaining Kroger family of retailers in 2018. The Myxx platform now includes Ralph’s, King Soopers, Fred Meyer, and Kroger, and Harris Teeter locations. Additionally, Harris Teeter, a wholly-owned subsidiary of Kroger, partnered with Myxx in 2017 to launch HarrisTeeterRecipes.com. 

Myxx is now present in 28 states so far, with 1,736 locations.

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