Shopper Behavior

Shoppers Pave the Future of the Digital Shelf
Edge by Ascential’s annual “Future of the Digital Shelf” report predicts that shoppers will spend over $2.4 trillion dollars online by 2026.
Nearly Half of Consumers Haven’t Heard of the Metaverse
The metaverse is one of the biggest buzz words of 2022, but nearly half of consumers haven’t even heard of it. As more retailers and brands jump into the metaverse with their own experiences, the question remains if the trend is overhyped?

NRF Bullish on Economy Despite Headwinds
The National Retail Federation (NRF) is bullish that retail shopping will remain strong even as inflation continues to impact consumers.
Virtual Living Gaining Steam Among Consumers
While the metaverse may feel like a new concept, consumers are already taking an interest –– and spending real dollars on virtual goods.
Mother’s Day Spending Projected to Hit New Record
Mother’s Day spending is expected to reach a new record this year, with shoppers coming out in full force to celebrate.
Shoppers Want Reinvented Store Experiences
After more than two years of the COVID-19 pandemic putting a damper on in-store shopping, consumers are looking for elevated retail experiences.
Retail Sales Rose Marginally in March Amid Inflation
Retail sales in March rose slightly during the month, up 0.5% from February and 6.9% compared to the same month last year.
Report: In-Person Experiential Spending on the Rise
Consumers appear to be emerging from the pandemic lifestyle though not yet emerging from pandemic-era spending, according to a recent report from The NPD Group.
Shoppers Lose Confidence, Stick with Pandemic Behaviors
The vast majority of consumers are sticking with the behavioral changes they made during the COVID-19 pandemic.
Sky-High Gas Prices Lead to Drop in Retail Foot Traffic
Consumers are feeling the sting of higher gas prices –– and that may be bad news for retailers.
Easter Spending Expected to be Flat
With Easter just around the corner, consumers are collectively expected to spend slightly less than last year.
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February Retail Sales Slightly Above January
Retail sales rose just 0.3% in February compared to the previous month, but sales were significantly stronger than last year.
Omicron Slammed Mall Traffic at the Start of 2022
The Omicron COVID-19 variant decreased shopping mall foot traffic during the opening months of 2022, according to the latest mall index from Placer.ai.

Articles, data and information about shopper behaviors.