Shopper Behavior

Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.

Edge by Ascential’s annual “Future of the Digital Shelf” report predicts that shoppers will spend over $2.4 trillion dollars online by 2026.

The metaverse is one of the biggest buzz words of 2022, but nearly half of consumers haven’t even heard of it. As more retailers and brands jump into the metaverse with their own experiences, the question remains if the trend is overhyped?

The National Retail Federation (NRF) is bullish that retail shopping will remain strong even as inflation continues to impact consumers.

While the metaverse may feel like a new concept, consumers are already taking an interest –– and spending real dollars on virtual goods.

Mother’s Day spending is expected to reach a new record this year, with shoppers coming out in full force to celebrate.

After more than two years of the COVID-19 pandemic putting a damper on in-store shopping, consumers are looking for elevated retail experiences.

Retail sales in March rose slightly during the month, up 0.5% from February and 6.9% compared to the same month last year.

Consumers appear to be emerging from the pandemic lifestyle though not yet emerging from pandemic-era spending, according to a recent report from The NPD Group.

The vast majority of consumers are sticking with the behavioral changes they made during the COVID-19 pandemic.

Consumers are feeling the sting of higher gas prices –– and that may be bad news for retailers.

With Easter just around the corner, consumers are collectively expected to spend slightly less than last year.

Retail sales rose just 0.3% in February compared to the previous month, but sales were significantly stronger than last year.

The Omicron COVID-19 variant decreased shopping mall foot traffic during the opening months of 2022, according to the latest mall index from Placer.ai.

As Generation Z continues to grow up and become a driving economic force, capturing these shoppers is increasingly important to retailers and brands.

Target is having an exceptional period of foot traffic, according to recent data from Placer.ai.

Despite renewed safety concerns from the Omicron variant of COVID-19, consumers are still feeling confident and discretionary spending has remained steady,

Higher prices at the grocery store are leading consumers to change their behaviors––particularly around meat and seafood.

Hayward, California-based technology and retail display company OnQ has expanded its Converge platform with the launch of touchless, interactive in-store experiences.

After a holiday shopping season rocked by another new COVID-19 variant, consumers and retailers are still making adjustments to their behaviors at the start of 2022.

Shoppers returned to store during the holiday season, according to the latest figures from Buy Now, Pay Later payment service Afterpay.

The social commerce industry is expected to reach $1.2 trillion by 2025––three times faster than traditional e-commerce.

Consumers came out to shop for the holidays on Super Saturday––but the shopper traffic levels were far below pre-pandemic levels.