Shoppers Add More Private Label Products in a Tough Economy

Private label continues to threaten national brands, according to a new study from Accenture that founds 64 percent of shoppers surveyed said at least half of the products in their baskets were store-brand products. The poor economy has reinforced this trend, with 39 percent saying they increased their purchase of store-brand products in recent years as a result of the tough economic times.

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