Shoppers spend at least $5,400 a year on impulse purchases
U.S. consumers spend an average of $450 every month on impulse buys, and the majority of that happens at food retailers.
Slickdeals.net commissioned a survey of 2,000 Americans about impulse spending, and found that one in five purchases are performed impulsively. The top purchases are on food and groceries, clothing, household items, takeout and shoes. The majority of impulse spending happens in the store or restaurant.
Three in four Americans buy candy near the register before they checkout. About 32% impulsively buy food after passing a nearby restaurant. One in four Americans buy a pair of shoes when they see them in the store.
People tend to impulse buy more when they're happy and excited as opposed to sad or stressed. More important, the majority of impulse buys tend to be for oneself, with 54 percent of impulse buys meant for yourself.
The main reason for impulse purchases, according to Slickdeals, is because of the deals on that product.
About 64% of consumers reported that they shop impulsively if there's a deal. In fact, 40% went out and bought something because of a coupon in the mail and 33% bought something after receiving a coupon in their email inbox. About 21% reported that they tend to impulse buy while being online.