ShopRite launches new in-store digital displays
New 32-inch displays have been installed at checkout in a group of ShopRite stores in New York City.
The front-end displays have video capabilities and can be purchased by advertisers programmatically to target either national or regional audiences, the release said. Ideally, customers will view the front-end displays multiple times during a single visit, the release said.
In January, Grocery TV acquired Minneapolis-based Mediaworks Advertising Solutions and its network of in-store sanitizer stations that include 32-inch displays as part of its effort to grow its store entrance presence. Last month, Grocery TV launched a proprietary retail marketing platform, a tool for retailers to manage and track campaigns across varying formats and locations.