The team behind Shoptalk has its sites trained on the consumer packaged goods, grocery and related industries with a new event called Groceryshop to be held Oct. 28-31 at the Aria in Las Vegas. With the new event organizers are following the blueprint for Shoptalk, which quickly established itself as a marquee retail and e-commerce event and drew more than 8,300 attendees in only its third year this past March.
“Grocery, consumer packaged goods and related industries are undergoing a rapid digital transformation that’s changing both the store and online experiences,” said Anil D. Aggarwal, founder and CEO of Groceryshop and Shoptalk. “Groceryshop brings together established retailers and brands, startups, tech companies, investors, real estate operators, media, analysts and others in an open and friendly environment to create the ecosystem’s new community of innovators and to lead the dialogue critical to managing this change.”
More than 1,000 attendees are expected at the inaugural event, which will feature more than 150 speakers, focused on the evolution of grocery retailers, including supermarkets, mass merchants, convenience stores, drug stores, club/warehouse stores, discount stores and ecommerce players. Other areas to be covered include rapid changes in the production and distribution of consumer packaged goods including fresh and packaged foods and beverages along with beauty, personal care, household and health products. According to event organizers, Groceryshop addresses the disruptive shifts in how consumers discover, shop and buy products in an increasingly wide range of stores and online destinations.
“Grocery is the last major category in retail to shift online,” said Zia Daniell Wigder, co-founder and chief content officer of Groceryshop. “When you look at the percentage of grocery sales that take place online in the U.S. today, it’s just 2-3%; significantly lower than other categories like apparel or electronics where e-commerce generates over 20% of all sales. The percentage of ecommerce grocery sales in the U.S. is also lower than in other countries such as the U.K. and China.”
Wigder, along with many others, believe the grocery and CPG world is on the verge of a massive shift and Groceryshop is structured to address the shift.
“Over the next few years, new omnichannel offerings will emerge which will include new ways to order as well as more convenient delivery and pickup options,” Wigder said. “The result will be an increase in orders via digital platforms as well as significant changes in physical stores as they become a key part of order fulfillment. As in other categories, price, selection and convenience will ultimately drive consumers to embrace digital shopping. These changes and more are now inevitable in the grocery industry.”