Shutterfly gains former Target exec
Shutterfly, Inc. announced the appointment of Mickey Mericle as Senior Vice President and Chief Marketing Officer.
“All of us at Shutterfly are delighted to welcome Mickey Mericle to the team,” said Christopher North, president and chief executive officer of Shutterfly, Inc. “Shutterfly’s businesses and brands are a special blend of creativity, inspiration, and design on the one hand; and data, science, and technology on the other. Mickey’s unique breadth of skills and experiences make her the ideal person to lead our marketing teams through our next phase of growth, particularly as we bring Lifetouch and Shutterfly together.”
Mickey is a seasoned executive with experience in marketing and analytics. In her roles leading Marketing and Customer Insights at Adobe, and Global Customer Insights and Analytics at Walmart, Mickey has led large teams of engineers, machine learning scientists, data scientists, PhD economists and statisticians, all in the pursuit of driving exceptional performance marketing and advanced analytics. At the same time, Mickey has extensive skill in campaign development, focused on brand and creative.
Prior to Adobe and Walmart, Mickey held roles at Target Corporation, Kinko’s Inc., Monitor Company and the US Department of State. She holds an MBA from the Kellogg School of Management at Northwestern University, an MS in Economics from the University of Pennsylvania and a BA from Iowa State University.
“Customers come to Shutterfly with a story to tell and a memory to keep,” said Mickey. “I have been a devoted Shutterfly customer myself for more than a decade, and have long admired the Shutterfly brand. I’m honored and excited to join the team.”