Sales in the fourth quarter also achieved a new record of 55.7 million units, the highest ever quarterly sales figure, according to Strategy Analytics. They were driven by strong holiday sales in the US and Europe, as well as a recovery in Google’s smart speaker business following new product introductions, improved components supply and strong promotional activity. Strategy Analytics expects 2020 to be another record year for smart speaker sales, in spite of the near-term impact of disruption to supply and demand caused by the coronavirus.
“In 2019 Amazon and Google retained their strong leadership positions in North America and Europe, where they accounted for more than three quarters of all smart speaker sales,” said David Mercer, a VP at Strategy Analytics. “However, their shares fell slightly in both regions, confirming our user research findings that buyers are prepared to invest in other brands. Competing vendors must focus resources on specific smart speaker customer segments and use cases in order to maximize revenues and profitability.”