Smithfield makes meal planning easier
Smithfield is deepening its focus on meal planning with a celebrity partnership.
The company is partnering with cookbook author, actress and designer Haylie Duff to launch meal plans that help busy families answer the age-old question, “What’s for dinner?”
Meal plan recipes will include Tomatillo, Pineapple & Bacon Fresh Pork Tacos, Fresh Pork Loin Banh Mi Bowls, and Fresh Pork Gyros with Tzatziki, feature a variety of Smithfield Marinated Fresh Pork cuts and flavors, with just a few fresh ingredients, and can be made in a matter of minutes (many in 30 minutes or less).
Consumers can visit SmithfieldRealFlavorRealFast.com to view quick and easy meal ideas, as well as the “Real Fresh, Real Flavor, Real Fast” recipe inspiration center, complete with wine pairings. In addition, consumers can enter a time-saving tip contest by sharing how they fit home-cooked meals into their busy weeknight routines for a chance to win a trip to Napa Valley, Calif., plus hundreds of other prizes.
“At Smithfield, we know that families are always looking for versatile, convenient products that help them save time but don’t skimp on quality and flavor,” said Taylor Davis, associate brand manager of fresh pork marketing for Smithfield Foods.
This launch follows Smithfield's new partnership with Chef'd announced in May to bring its meal kits to grocery stores nationwide. Chef’d meals — once available only online — are now available in 27 states at more than a dozen retailers, including Costco, Hy-Vee, Harris Teeter, Tops, Weis and Gelson’s Markets.
“Meal kits are the fastest growing channel across the entire food industry,” said Sean Butler, senior vice-president of retail at Chef’d. “The expansion of Chef’d into retail enables us to serve the large group of shoppers who have never tried a meal kit but are eager for non-subscription solutions. Our goal is to give more shoppers more meals in more places to help them eat better, save time, and explore new flavors.”
Earlier this month Chef’d suspended operations and was acquired by True Food Innovations, a packaged-food consultancy. The firm will continue to sell Chef’d meal kits in grocery stores and other retail outlets, but it will suspend its sprawling e-commerce offerings while it works to become profitable, True Food said.
Smithfield Foods is a $15 billion global food company with popular brands including Smithfield, Eckrich, Nathan’s Famous and many others.