Snapchat makes its e-commerce move
Snapchat has begun selling merchandise in a new digital store in the app.
The company has launched a new in-app Snap Store, a section where users can buy Snapchat branded merchandise.
With its first -ecomm rollout, the company may be looking to get some insight into how its user base might discover and buy products inside the app.
Read more about Snapchat's e-comm possibilities here.