Social commerce’s growth
SimplicityDX’s State of Social Commerce research shows that higher education is correlated with more use of social media as part of their purchasing process, and is somewhat correlated also with higher income. Use of social media is also correlated with marital status and having children in the house. Additionally, social media usage has a strong correlation with age; younger groups use social media more for shopping. In turn, younger, well-educated, reasonably affluent and married with children consumers are most likely to use social media for shopping.