Solving the pricing and promotion disconnect

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Solving the pricing and promotion disconnect

By Gina Acosta - 08/24/2018

Every retailer seems to be obsessed with artificial intelligence these days. Big players like Amazon and Target are pouring huge amounts of money into AI, and there's a lot of hyperbole around the technology.

Retailers need help differentiating what's useful AI, especially when it comes to pricing and promotions. A recent Revionics study conducted by Forrester Research found that 41% of retailers have already integrated AI into their pricing and promotional strategies and an additional 36% plan to within the next 12 months. But the study spotlights significant gaps between shopper preferences and retailer assumptions around pricing and promotions.

Join Revionics CMO Cheryl Sullivan and Forrester Research VP Brendan Witcher for a webinar that will answer all of your questions about leveraging AI on pricing and promotions and what shoppers truly expect in terms of price matching and personalization.

Register for the webinar here.

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