Southeastern Grocers gains personalization powers

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Southeastern Grocers gains personalization powers

By Mike Troy - 06/22/2018
Mario Mijares, SVP of Digital Marketing and Loyalty at Southeastern Grocers, is "thrilled" with the retailer's new shopper engagement capabilities.

Southeastern Grocers and Quotient Technology have expanded an existing relationship to create a new media platform called SEG Media Hub that is design to give shoppers more relevant digital ad messages and savings. Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, said the SEG Media Hub, powered by Quotient, is the only place where a consumer packaged goods companies can target SEG shoppers with relevant and effective digital advertising that ties back directly to sales.

“We’re thrilled to expand our partnership with Quotient,” said Mario Mijares, Senior Vice President of Digital Marketing and Loyalty at Southeastern Grocers. “It’s a priority for us to improve our digital shopper engagement tools with SEG Media Hub at the center of it. Quotient powers many of our digital initiatives and is a key partner for our digital coupons. With the new SEG Media Hub, we’re taking our learnings about our shoppers and engaging them with relevant ad messages that drive them into stores.”

 The companies said the relationship was a natural extension of an existing partnership. Quotient powers SEG’s digital savings program through its Quotient Retailer iQ platform, which connects to point-of-sale systems and uses a blend of proprietary purchase data and online behavior data to deliver relevant digital coupons to shoppers at the right place and right time, primarily via their smartphones. 

With SEG Media Hub, brands can tailor their ad campaigns to target the right shopper across all of SEG’s digital properties, Quotient’s flagship consumer brand, Coupons.com, and third-party properties across the web, including major digital publishers and social media channels, according to the companies.

“We’re excited to expand our relationship with Southeastern Grocers to become its exclusive digital media partner,” said Jason Young, Senior Vice President and General Manager of Media for Quotient. “We believe that SEG Media Hub is a large opportunity for CPGs to influence shoppers by giving them offers and content they want to see, and more effectively measure digital ad spend.”