Southeastern Grocers launches curbside pickup at Winn-Dixie and Harveys

Curbside pickup will be launched at around 300 locations in Alabama, Florida, Georgia, Louisiana and Mississippi.
An exterior photo of a Winn-Dixie store.
  • Southeastern grocers is rolling out a curbside pickup option.
  • The option is available now at around 300 Winn-Dixie and Harveys Supermarket stores.
  • It will be available at its Fresca y Más banner later this year.

Consumers at approximately 300 Winn-Dixie and Harveys Supermarket locations now have a curbside pickup option, as Southeastern Grocers expands its digital offerings. 

Southeastern Grocers announced the new online offering in a Feb. 15 release. The curbside pickup option will be launched at around 300 locations in Alabama, Florida, Georgia, Louisiana and Mississippi, the release said. Shoppers at participating stores can order groceries using the banners’ websites or mobile apps and select a 30-minute pickup window. The cost for a curbside pickup is $1.99 per order. Shoppers can also get their orders delivered to their homes for $9 in as little as two hours, the grocer said.

“Offering an additional convenience to our customers, our new curbside pickup service for Winn-Dixie and Harveys Supermarket is a natural expansion of our shop online platform,” said Andrew Nadin, Southeastern Grocers’ chief customer and digital officer, in the release. “As a grocer, it’s our mission to provide our customers with quality products at a great value, and to offer services that meet the needs of their busy lifestyles.”

As part of the launch, the grocer donated $10 to a local food bank for every digital order placed at Winn-Dixie and Harveys Supermarket on Feb. 17, the release said. Southeastern Grocers said it plans to expand its e-commerce options to its Fresco y Más banner later this year. 

Online grocery options — curbside pickup and delivery — flourished in 2020 during the COVID-19 pandemic when consumers looked for alternatives to in-store shopping. Third-party companies like Instacart swooped in to assist grocers and retailers with pickup and delivery, though many grocers are more frequently bringing those services in-house, as those companies transition to more of a solution provider role for retailers, Retail Leader Pro reported.

And, while growth in the digital grocery channel has slowed as the pandemic has subsided, it still continues to be a popular option, particularly among middle- and high-income consumers. Nearly three-quarters of consumers in the U.S. purchased groceries online at least once in the last three months, according to a recent Chicory survey. About 40% of the respondents who had ordered groceries said they did so weekly.