As part of the launch, the grocer donated $10 to a local food bank for every digital order placed at Winn-Dixie and Harveys Supermarket on Feb. 17, the release said. Southeastern Grocers said it plans to expand its e-commerce options to its Fresco y Más banner later this year.
Online grocery options — curbside pickup and delivery — flourished in 2020 during the COVID-19 pandemic when consumers looked for alternatives to in-store shopping. Third-party companies like Instacart swooped in to assist grocers and retailers with pickup and delivery, though many grocers are more frequently bringing those services in-house, as those companies transition to more of a solution provider role for retailers, Retail Leader Pro reported.
And, while growth in the digital grocery channel has slowed as the pandemic has subsided, it still continues to be a popular option, particularly among middle- and high-income consumers. Nearly three-quarters of consumers in the U.S. purchased groceries online at least once in the last three months, according to a recent Chicory survey. About 40% of the respondents who had ordered groceries said they did so weekly.