Strategy

But new NRF report shows that more help is needed

CEO Sinclair offers new details

​​​​​​​During a year in which the retail industry saw record store closings, value retailer Five Below bucked the trend with more than 100 store openings with even more on tap for next year.

 

A revamped joint business planning process and insights-driven approach to category management are helping Anheuser-Busch InBev drive growth with major national accounts. 

Today's category managers are inundated with new sources of shopper insights, marketing methods, ways of collaborating and competitive issues. The fundamentals of category management as a business process remain intact as do some persistent challenges related to data management.

Virtual reality has the potential to combine the two.