Today's category managers are inundated with new sources of shopper insights, marketing methods, ways of collaborating and competitive issues. The fundamentals of category management as a business process remain intact as do some persistent challenges related to data management.
Consumer goods companies who have struggled with digital marketing efforts over the years can look to HEINEKEN USA for inspiration.The brewer has emerged as CPG leader in the effective use of digital, overcoming challenges unique to the alcoholic beverage category, to engage with shoppers and drive
Ideally, the best part of online shopping is the convenience, while the best part of in-store shopping is the experience.
Virtual reality has the potential to combine the two.
VR is still an infant technology, now used mostly for gaming and novelty videos.
Sam’s Club President and CEO John Furner has simple plan to accelerate growth at the $57.4 billion warehouse club division of Wal-Mart Stores, Inc.
John Furner assumed the role of President and CEO of Sam’s Club on Feb.