Stronger tech prevails in consumers’ connected, seamless and digitized shopping journey
What it means: As the balance of power between digital and physical channels within retail settles, the consumer experience still has a lot of room for improvement. Consumer experiences with out-of-stock items, limited inventory transparency and delivery challenges still leave the online channel with hurdles that can hurt brand value. Transparency in delivery and availability are challenges the industry must solve, especially in the aftermath of supply chain constraints during the past few years.
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