Study: Podcasts Drive Nutritious Purchases

Shoppers in a New Jersey supermarket who listened to a podcast extolling omega-3 fatty acids bought more foods containing them, according to a pilot study. Researchers recruited 56 shoppers in Woodbridge Township to listen to a five-minute podcast on an MP3 player that directed them to foods in the store rich in omega-3 fatty acids, which are linked to heart and pregnancy health. Almost one-third of the shoppers ended up making changes to their grocery list to include tuna, enriched eggs or other foods rich in omega-3, as recounted in the Journal of Nutrition Education and Behavior.

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