Amazon creates unique competitive challenges, but those attending an upcoming first-of-its-kind event will learn to know thy enemy and themselves, winning many retail battles in the process.
Ancient Chinese military strategist Sun Tzu detailed the concept know thy enemy and know thy self as an essential tenet of victory in the classic The Art of War. Many centuries later, the concept holds true in the retail world where retailers and brands future success hinges on understanding their value proposition and Amazon’s unique strengths.
The opportunity to do that takes place the afternoon of March 12 during a first-of-its-kind half day symposium titled “Succeeding in the Age of Amazon,” that precedes the annual Path to Purchase Summit in Chicago. The event was created out of the realization that Amazon is upending the marketplace, moving rapidly on many innovation fronts and creating a new competitive dynamic for retailers and brands.
“We created Succeeding in the Age of Amazon to help brands and retailers takes critical steps needed to achieve success,” said Patrick Hare, Director of Member Development with The Path to Purchase Institute. “We assembled a group of speakers uniquely qualified to address this topic and a format that lends itself to interaction and peer to peer learning which is consistent with our mission at the Institute.”
The Amazon symposium is held in conjunction with the Path to Purchase Summit, an annual event approaching its 20th year that serves as the only conference offering a true deep dive into laser-focused content for navigating today's transformational retail experience. This year’s event, held March 12-14 will feature keynote presentations from Google, Meijer, RangeMe, Brandless, Buzzfeed, Walgreens, WSL Strategic Retail and Edelman.
Check out the complete program here.