Sun Basket is winning the meal kit race

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Sun Basket is winning the meal kit race

By Gina Acosta - 02/28/2018

Sun Basket has so much demand for its meal kits that the company has opened a new East Coast distribution center to accelerate growth.

The 190,000-square-foot facility in New Jersey will replace the previous facility, which the company outgrew due to increased demand and growth. The new facility has the potential to support half-a-billion-dollars in revenue for Sun Basket. 

The new facility comes on the heels Sun Basket raising $57.8 million in new funding.

Sun Basket differentiates itself by offering consumers a higher value proposition than just easier meal prep. Sun Basket is leveraging the "healthy eating" trend with organic ingredients and offering recipes designed for a range of diets. 

The new distribution center is six times larger than Sun Basket's previous East Coast facility, a testament to the company's rapid growth and need for expansion. Sun Basket now has the capacity to ship five to 10 times more meal kits on the East Coast, where the company is thriving in new user acquisition.

"Our rapid growth and need for a much larger East Coast facility is an amazing vote of confidence from customers, and it's a clear sign that there is a huge market for healthy, delicious meals which meet consumers' diet-specific needs," said Adam Zbar, CEO and Co-Founder of Sun Basket. "We will continue to upgrade our facilities with automation, which improves efficiency and provides customers with an even more personalized experience."

Sun Basket says it plans on equipping the new East Coast facility with a combination of state-of-the-art automation and data management tools. This will allow Sun Basket to increase the facility's operational efficiency, thereby increasing margins. It will also allow Sun Basket to provide its customers with greater choice and the ability to personalize their meals, and help realize the company's mission to become the "Netflix of Food" by building out its Healthy Personal Choice Platform.