Super Bowl Snacking a Big Opportunity for Grocers

A majority of Super Bowl watchers (54 percent) plan to snack throughout the entire game, suggested the third annual Supervalu Snack Down Survey by Harris Interactive, although only 7 percent plan to increase their snack budget from 2011. Eighty percent will get their party food from supermarkets, with dips, spreads and chicken wings ranking tops in popularity.

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