Survey: Free Turkey Not as Incentivizing

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Survey: Free Turkey Not as Incentivizing

11/18/2015

Even though 90 percent of respondents anticipated participating in a traditional Thanksgiving turkey-based meal, only 24 percent said a free bird was “very important” to them. By contrast, 40 percent preferred savings off purchases on each shopping trip. In addition, 47 percent said that receiving personalized offers would increase their loyalty to a grocery store.

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