Target Adds Starbucks to Drive Up Services

Target has been a leader of the pack when it comes to buy-online-pickup-in-store (BOPIS) –– and now the retailer is adding more options to this service.
target drive up

Target is rolling out options to add a Starbucks Café order and make product returns to its “Drive Up” service. The new features will be available in select cities this fall, with more locations coming in 2022 and in the future, Target announced in a press release. Unlike some other retailers, Target’s BOPIS options are available with no pickup time window or membership required.

Target gained millions of first-time customers during the height of the COVID-19 pandemic for its Drive Up, Order Pickup and same-day delivery with Shipt services. The contactless services have proven extremely successful and popular among consumers and helped Target stores act as order fulfillment centers. The retailer has continually expanded these services over the past few years, including the addition of grocery for same-day pickup and adult beverages for delivery during the pandemic.

In 2022, Target will also expand the “backup item” option with additional product categories, including beauty and household items. 

“Our guests continue to tell us they love the ease and convenience of Drive Up, and have been asking us to add even more of the Target experience to the service,” Mark Schindele, Target’s chief stores officer, said in the press release. “Adding Starbucks ordering and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily. Ongoing investments in our same-day services have built trust and relevance with our guests, while meeting their needs—no matter how they choose to shop.”