Target hopes to attract more holiday shoppers this year by introducing a new, more “magical” Harry Potter assortment.
Harry Potter, a popular book series introduced in 1998, has been translated into films, toys and a theme park, all through popular demand.
Harry Potter merchandise and toys can already be found on Amazon, Walmart and Barnes & Noble, but now Target is offering a whole new assortment of toys and merchandise not offered by any of these retailers.
“Our guests love Harry Potter—and with our incredible assortment and exclusives, Target’s the ultimate destination for all things Harry Potter,” says Mark Tritton, Executive Vice President and Chief Merchandising Officer of Target. “We’re constantly collaborating with the best partners in the business to create unique products that we know our guests will love. And now, for the first time, we’re teaming up with LEGO to give fans early access to seven must-have sets. It’s pure Harry Potter-inspired fun, and totally Target.”
The new products include seven LEGO sets, exclusive Funko POP! Figures and over 120 magical finds from toys and bedding to clothing and accessories, a special in-store celebration (free of purchase), Insta-worthy displays and more.